Case Study: Animated Video Campaign
Client: Culture Partners
Animated Campaigns That Made Culture Partners Stand Out.
“Working with Rule 6 on our product videos has been a true pleasure. They picked up quickly on the concepts we were trying to convey and worked faithfully to translate and build on them with a true team spirit, meeting deadlines in the process. In the end, we’ve developed a series of videos that communicate our message in a compelling way, and which have been favorably received. Thanks, Rule 6!”
SONIA SOMMERS - SENIOR MARKETING COMMUNICATIONS MANAGER - CULUTURE PARTERS
Client Overview
Culture Partners is a leading consultancy that specializes in transforming workplace cultures to drive better business outcomes. They offer a range of products and services designed to align an organization’s culture with its strategic goals, including The Culture Equation® Journey, Accountability Programs, and interactive learning tools. They also promote thought leadership through the works of their founder.
Objectives
Increase Awareness: Elevate the visibility of Culture Partners' key offerings and their founder's book.
Simplify Complex Ideas: Break down intricate concepts related to culture change and accountability into engaging visual narratives.
Enhance Brand Positioning: Position Culture Partners as a leader in the field of culture transformation.
Creative Process
Discovery & Strategy
We began by deep-diving into Culture Partners' brand values, key messages, and target audience. Collaborating closely with their team, we identified the most critical aspects of their offerings that needed to be highlighted in the videos.
Animation & Design
Using animation and design techniques, we brought the storyboards to life, focusing on visual elements that would resonate with a professional audience. The design style was kept consistent with Culture Partners’ branding, using colors, fonts, and iconography that aligned with their identity.
Key Videos Produced
The Culture Equation® Journey: This video explained how aligning culture with strategy can drive business success, illustrating the journey clients can take with Culture Partners.
The Oz Principle: A promotional video for the founder’s book, focusing on the key insights and thought leadership it offers to executives and leaders.
The Accountability Journey: Highlighting the importance of accountability, this video demonstrated how Culture Partners’ programs can empower employees to take ownership of their roles.
Business Acumen Zodiak®: This video focused on the Zodiak® business simulation game, showcasing how it helps organizations enhance financial acumen through an interactive and engaging experience. The video demonstrated how Zodiak® simplifies complex financial concepts, allowing participants to build critical business skills in a hands-on, memorable way.
Results
Increased Engagement: The videos garnered significant engagement across Culture Partners’ digital platforms, with increased views and shares, particularly on LinkedIn.
Enhanced Understanding: Feedback from Culture Partners indicated that the videos helped their clients and prospects better understand the value of their offerings.
Strengthened Brand Position: The animation series reinforced Culture Partners’ image as a forward-thinking and authoritative voice in culture transformation.
Conclusion
Through this animated video campaign, we successfully translated Culture Partners’ complex concepts into accessible and engaging content, enhancing their brand visibility and helping them connect with a broader audience. The project not only met but exceeded the client's expectations, demonstrating the power of animation in corporate communication.